{"id":27962,"date":"2022-09-23T07:00:02","date_gmt":"2022-09-23T12:00:02","guid":{"rendered":"https:\/\/www.d20radio.com\/main\/?p=27962"},"modified":"2022-09-21T10:03:47","modified_gmt":"2022-09-21T15:03:47","slug":"publisher-hq-convention-locations","status":"publish","type":"post","link":"https:\/\/www.d20radio.com\/main\/publisher-hq-convention-locations\/","title":{"rendered":"PUBLISHER HQ & CONVENTION LOCATIONS"},"content":{"rendered":"

As an occasional publisher, one of the main avenues for connecting with fellow gamers and fans are face-to-face conventions. In North America, geek conventions, especially comic cons, proliferate with multiple large gatherings in each region. However, tabletop roleplaying conventions are a unique animal, with the vast majority of them cloistered in a small region with each con displaying a wide disparity in attendance. In an area of eight states exist all of the largest tabletop gaming conventions as well as all but one or two of the medium-sized and notable smaller tabletop RPG conventions. Considering the niche size of the tabletop roleplaying game market and the proximity of the convention outlets, is there a reason for a publisher to locate in a specific city? If so, what city is ideal?<\/p>\n

\"\"<\/a>There are two types of tabletop gaming conventions: those that are well attended and those that cultivate a select tally of patronage. The difference can be seen not only in the number of gamers at the convention, but the subsequent number of publishers that attend and present at the convention. With a well attended tabletop gaming convention, you can expect a fair selection of publishers, many eager to run games, host workshops, and speak at panels. With boutique sized conventions, publishers are a precious commodity, something uncommon or never seen. Without high attendance, publishers are likely to lose money just to attend the convention. Yet, many small conventions aim for a localized gaming community; read localized as \u201csmall\u201d. That\u2019s their right, but the limited numbers mean publishers may lose money attending their convention.<\/p>\n

In the world of comic book publishers, many mid-sized publishers have one or two employees that are dedicated to hitting select comic conventions. They arrange the shows, the displays, the accommodations, load the traveling van, and retail at one or more conventions a month. Those employees\u2019 jobs are possible because there\u2019s 15ish comic book conventions that reach 100,000 in attendance.<\/p>\n

For tabletop RPG conventions, there are zero 100,000 attendance conventions in North America. There\u2019s only one over 50,000 and two over 10,000. As such, it\u2019d be hard for a RPG publisher to keep a person on their payroll just to hit conventions. But, if the conventions weren\u2019t too far from the publisher\u2019s home and warehouse, they could mitigate their costs and be able to attend more shows, aping the comic book publisher business model.<\/p>\n

What are well attended tabletop gaming convention numbers? Let\u2019s put the big North American players up on the board: Gen Con with attendance in the 60,000 range, PAX Unplugged at 20,000, and Origins Game Fair at 18,000 pre-Covid. In terms of the big North American tabletop gaming conventions, there are three.<\/p>\n

\"\"<\/a>In terms of smaller conventions, those that are tabletop RPG centric, but decidedly local, serving gamers in a specific city, these are the ones that range from 400 attendees to under 1,500. They\u2019re generally hosted in a single hotel that you can setup in and stay at. Their limited attendance means the publisher needs to limit their expenses: one worker, two nights in the hotel, arrive the morning of the convention, be home late on the last day of the convention. With the small shows, there\u2019s no way to see a profit without an in demand product line and limited costs. What your goal with those shows is to use them as marketing. Demo your games, raise awareness of RPGs, and film\/podcast\/GoLive while you\u2019re at the show. That money you\u2019re not making has to be converted into an online presence to make fans aware of the cons and the games they could be playing.<\/p>\n

What\u2019s between large and small? The difference between Origins Game Fair and the next largest gaming convention is a big decrease in the number of gamers. 18,000 pre-Covid compared to the next largest which is in the 5,000 range. Determining the full list of mid-sized conventions involves a number of large geek culture conventions that have small tabletop components. For example, DragonCon at 85,000 pre-Covid (of which an estimated 2,500 or so are dedicated gamers), falls into the mid-range. PAX West, Dragon Con, and MomoCon are large conventions with a tabletop gaming presence, but it\u2019s a fraction of their overall size.<\/p>\n

Looking at the mid-range of tabletop gaming conventions, there are several dedicated RPG cons to talk about. Most engaged tabletop roleplaying fans have heard of Gary Con<\/a> (Lake Geneva, Wisconsin with reported attendance <\/a>of <\/a>2,000 to 2,500<\/a>), KublaCon<\/a> (San Francisco, California has 4,000 fans), or GameHole Con<\/a> (Madison, Wisconsin with \u201cat least 5,000 badge-wearing people at <\/a>Gamehole Con 2022<\/a>\u201d). These are the RPG-centric tabletop cons that have the largest existing fanbases and highest likelihood to grow into large shows.<\/p>\n

RPG Publisher Location<\/p>\n

\"\"<\/a>If you\u2019re an RPG publisher, is there a best location for your business? If you want to connect with RPG fans face-to-face, then, yes, there is a \u201cbest\u201d location to be an RPG publisher in North America.<\/p>\n

Gen Con<\/a> is in Indianapolis, Indiana. PAX Unplugged<\/a> is in Philadelphia, Pennsylvania. Origins Game Fair<\/a> is in Columbus, Ohio. Gary Con<\/a> is in Lake Geneva, Wisconsin. GameHole Con<\/a> is in Madison, Wisconsin. Ohio, Michigan, West Virginia, and Kentucky also sport small RPG conventions like Lexicon (Lexington, Kentucky), Con on the Cob (suburban Cleveland, Ohio), CinCityCon and Ice & Dice (both in greater Cincinnati, Ohio), AcadeCon (Dayton, Ohio), CharCon (Charleston, West Virginia), GrandCon (Grand Rapids, Michigan), and Chaosium Con (Ann Arbor, Michigan). If a publisher put these on a map and ignored PAX Unplugged since it\u2019s outside of the cluster of conventions, there\u2019s a location that puts a publisher\u2019s business between eleven of these large and small gaming conventions: Indianapolis, Indiana. Considering only convention logistics and not the city\u2019s resources or infrastructure, Indianapolis is 5.5 hours to Madison, Wisconsin, 4.5 hours to either Grand Rapids or Ann Arbor, 3.5 hours to Lexington, Kentucky, 5.5 hours to greater Cleveland, Ohio, 5.5 hours to Charleston, West Virginia. Every other convention in this area falls within that perimeter meaning you\u2019re no more than 5.5 hours plus stops to any gathering of RPGers. At a maximum of 5.5 hours away, it\u2019s possible to get up early on the day of the convention and get to the show. As well, it\u2019s possible to get home on the last day of the show, though it\u2019ll be late. Cutting out two nights of hotel stays and food makes a difference in the company\u2019s budget.<\/p>\n

PAX Unplugged is 10.5 hours away in Philadelphia, Pennsylvania, but that\u2019s once a year and for a larger show making the drive warrants the investment. Beyond expressly tabletop conventions, you\u2019d have great access to a number of Fan Expo conventions<\/a> as well as C2E2<\/a> in Chicago. While not tabletop RPG conventions, they are in the geek family and may present their own opportunities.<\/p>\n

\"\"<\/a>Is Indianapolis the only option? If you want to hit the big three (Gen Con, Origins Game Fair, and PAX Unplugged) and don\u2019t care for the rest, Columbus is better located. If you want those three as well as the two medium options (Gamehole Con and Gary Con) plus the smaller cons, it\u2019s Indianapolis, location wise. While Columbus would shorten your travel for PAX Unplugged, Con on the Cob, and CharCon, it\u2019d increase your travel time to Gamehole Con, Gary Con, and GrandCon. Then there\u2019s the convenience of being in the same city as the biggest gaming con.<\/p>\n

If you have enough product, these conventions could be a real part of a publisher\u2019s operation. The publisher will need enough content to be able to fill a table with wares. That may be RPGs, accessories, or dice, but they\u2019ll need enough product to consider this a full time gig. In addition to content, there\u2019s a need for a van or rental truck for the big conventions or spacious hatchback for the smaller ones. The publisher likely needs a permanent convention employee, they\u2019d need more tasks, but they\u2019d be the individual that goes to all of the conventions, while the owners would go to some but not others. The goal for that employee is to get them out to the small conventions to give your company a presence and to make sure the big shows are smooth affairs. At the larger ones, the full staff would attend. If the convention is sub-2,000 attendees, one person can handle the setup, sales, and breakdown.<\/p>\n

Now, this isn\u2019t foolproof. The concept of setting up in Indianapolis revolves around making conventions a core part of your company\u2019s business plan. If the tabletop RPG convention scene collapses or moves and a publisher is in Indianapolis specifically to work with those cons, it\u2019d impact their bottom line. But, assuming the scene does not fade away then it\u2019d make sense to build on its centralized location and grow gaming as the conventions grow.<\/p>\n

 <\/p>\n

DISCLAIMER: Egg Embry attends many tabletop gaming conventions as a member of the press. He participates in the OneBookShelf Affiliate Program, Noble Knight Games\u2019 Affiliate Program, and is an Amazon Associate. These programs provide advertising fees by linking to DriveThruRPG, Noble Knight Games, and Amazon.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

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Each moment feels real, yet each moment feels like a dream. Issue #1 of a dreampunk comic book series coming to Kickstarter.\" ------ I\u2019m a freelance RPG journalist that writes RPG crowdfunding news columns for EN World, the Open Gaming Network, and the Tessera Guild, as well as reviews for Knights of the Dinner Table and, now, d20 Radio. I've successfully crowdfunded the RPG zines POWERED by the DREAMR and Love\u2019s Labour\u2019s Liberated. NOTE: Articles may includes affiliate links. 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