2) I wholeheartedly endorse and encourage the creation of RP events for multiple levels of seriousness. We have people in the guild who will be interested in dipping their toes in RP waters as well as going for full body immersion. I expect to see events that do both on a regular basis. Specific event rules I leave up to our RP coordinator, but I do expect to see something for everyone.
This will definitely be the case. The regular Cantina Nights are intended to be laid-back, causal, and light-hearted. The "Let's Be Serious" rule only comes into effect during the more story-driven events, which are intended to play out a lot like a tabletop roleplaying game.